{"id":379,"date":"2023-01-06T19:18:44","date_gmt":"2023-01-07T00:18:44","guid":{"rendered":"http:\/\/www.karanovic.org\/blog\/?page_id=379"},"modified":"2023-01-08T22:28:06","modified_gmt":"2023-01-09T03:28:06","slug":"improving-engagement","status":"publish","type":"page","link":"https:\/\/www.karanovic.org\/blog\/improving-engagement\/","title":{"rendered":"Improving Engagement"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">I collaborated remotely with a cross-functional team in an agile environment to reorganize the workflow and improve the engagement of a key stakeholder group.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Challenge<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The client, a platform for listing and mapping local businesses, was facing an engagement problem. All the business listings on the client\u2019s platform had to be entered and verified by the client\u2019s staff, which involved calling each business to verify the listing information. The client wanted to find a way to encourage businesses to maintain and update their own listings on the platform.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Proposal<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">To address this challenge, we proposed creating an option for businesses to update their own listings on the client&#8217;s platform. We also wanted to guide businesses through the process of confirming their current info or easily sending updates back to the client.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Strategy<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">To achieve this goal, we redesigned the user flow for updating listings, making two key changes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Introducing a feature that allows businesses to update their own listings via email.<\/li>\n\n\n\n<li>Creating a focused experience that directs businesses straight to their current listing information.<\/li>\n<\/ol>\n\n\n\n<h5 class=\"wp-block-heading\">How I collaborated<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">This project was a cross-functional effort. I coordinated most closely with the UX Designer, Developers and Product Manager using Figma, GitHub and Slack.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Results<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">The project is still in development. We are currently conducting exploratory stakeholder interviews and prototype evaluation, and we expect to begin usability testing in early 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I collaborated remotely with a cross-functional team in an agile environment to reorganize the workflow and improve the engagement of a key stakeholder group. Challenge The client, a platform for listing and mapping local businesses, was facing an engagement problem. All the business listings on the client\u2019s platform had to be entered and verified by [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-379","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/pages\/379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":4,"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/pages\/379\/revisions"}],"predecessor-version":[{"id":417,"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/pages\/379\/revisions\/417"}],"wp:attachment":[{"href":"https:\/\/www.karanovic.org\/blog\/wp-json\/wp\/v2\/media?parent=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}